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Research papers

Viewing and coverage of the billboard medium (Spanish)

This work is a contribution to an issue that has been the subject of numerous attempts - none of them successful - in the last years: the assessment of the audience and the coverage of the outdoors. The methodology proposed here should equip the...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Karla Mendes, Eneida Nogueira, Jose Reinaldo Riscal
June 15, 1997
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Citation

Mendes, Nogueira and Riscal (1997a, June 15). Viewing and coverage of the billboard medium (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/viewing-and-coverage-of-the-billboard-medium-spanish-


Research papers

Is qualitative research truly developing or is it declining? (Spanish)

This document makes a dissertation on the perception current in Mexico from the assessment, definition and utilization from the investigation qualitative: The same invites to the reflection on the conception from a investigation more engaged and less...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Ernesto Reyes Escobedo
June 15, 1997
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Citation

Escobedo, E. R. (1997a, June 15). Is qualitative research truly developing or is it declining? (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/is-qualitative-research-truly-developing-or-is-it-declining-spanish-


Research papers

Subscribers and their magazines (Spanish)

The media research information about the magazine market-oriented medium has evolved in the sense of scaling up the public-lexicon of its socio-economic characteristics. The information we have today revolves around "who" and "how many" read. And...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Maria Luiza Antunes, Marcello Augusto Alvarenga, Katsura Nakamura Eguti
June 15, 1997
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Citation

Antunes, Alvarenga and Eguti (1997a, June 15). Subscribers and their magazines (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/subscribers-and-their-magazines-spanish-


Research papers

The proposal process of privatization (Spanish)

The Argentine Republic is at the forefront of Latin America in terms of the privatization process. The largest businesses, especially in Public Sents, have already passed into private hands. Within this context, the bidding processes cause bidding...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Cristina Francisco Alvarez, Julio Fresno Aparicio
June 15, 1997
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Citation

Alvarez and Aparicio (1997a, June 15). The proposal process of privatization (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-proposal-process-of-privatization-spanish-


Research papers

The contribution of qualitative research to advertising creativity (Spanish)

This paper presents a case study of qualitative research, working side by side with the client and advertising agency, to develop a new successful communication strategy for a fuel product line. It covers methodology, technical criteria, and analysis...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Jorge A. Alisio
June 15, 1997
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Citation

Alisio, J. A. (1997a, June 15). The contribution of qualitative research to advertising creativity (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-contribution-of-qualitative-research-to-advertising-creativity-spanish-


Research papers

Geodemographics and its application to the study of consumers (Spanish)

The investigation from markets in general support in the data demographics for their designs methodological. These data from population and living place is it so structured according variables as age, sex and division political- administrative The...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Daniel Baez Ortega, Guido Romo Costamaillere
June 15, 1997
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Citation

Ortega and Costamaillere (1997a, June 15). Geodemographics and its application to the study of consumers (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/geodemographics-and-its-application-to-the-study-of-consumers-spanish-


Research papers

Los niños nos miran (Spanish)

This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Ulises Manuel Paolini
Company: Nielsen
June 15, 1997
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Citation

Paolini, U. M. (1997a, June 15). Los niños nos miran (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/los-ni-os-nos-miran-spanish-


Research papers

Consumer-oriented business management (Spanish)

This paper describes the current situation and perspectives of Business Management, analyzing the most recent reflections of academics, strategists and specialized consultants, valued by current market research clients. Conceptualizes the main...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Author: Osvaldo E. Gagliardo
June 15, 1997
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Citation

Gagliardo, O. E. (1997a, June 15). Consumer-oriented business management (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/consumer-oriented-business-management-spanish-


Research papers

The other side of the coin (Spanish)

This research paper examines the internal client and its commitment with organizational transformation. It establishes the hypothesis that organizational transformation is key in the alignment of a company with market requirements and that such...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America
Authors: Pablo Jose Rivera, Carmen Nora Olivencia
June 15, 1997
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Citation

Rivera and Olivencia (1997a, June 15). The other side of the coin (Spanish). ANA - ESOMAR. Retrieved May 16, 2024, from


https://ana.esomar.org/documents/the-other-side-of-the-coin-spanish-